How Virtual makeup Try-on will help to Evolve Cosmetics Industry

The beauty industry is one of those extremely growing industries with a worth of over $420 billion in 2018 and is expected to cross $716.3 billion by 2025. The bundles of information made available online are powering consumers to have more knowledge about brands, products, trends, and their demands. Consumers have turned to virtual try-on solutions from lipstick swatches with the emergence of tech like augmented reality and artificial intelligence.

The abundant information and products availed to consumers are resulting in choice paralysis and thus they are now seeking personalized information and dedicated product recommendations to find the perfect products.

Since consumers from Generation Z came to power, consumer behaviors are changing critically. As per a report from IBM, 67% of Generation Z consumers prefer shopping in-store than online. They wish to try products before they buy them. They appreciate transparency and a detailed introduction of products with sales assistants. According to another study, the new-gen prefers an extremely personalized virtual experience, given multiple touchpoints before they purchase.

The Phygital Experience backed by AR & AI

Evers since the outbreak of Covid-19, brands have to upgrade their online presence due to store closures. The upgrades focused on Omni channel strategies with seamless interactive content and cross-platform actions generated by consumers. The brands adopted tech-savvy solutions to serve the millennial consumers with innovative immersive solutions blending both beauty and technology. That’s when the beauty industry realized the benefits of leveraging augmented reality and artificial intelligence in retail to level up the customer experience.

The tech-savvy makeover for beauty brands

Virtual cosmetics or virtual makeup try-on makes use of augmented reality to combining physical and digital environments by overlaying artificial virtual elements into the real view. Smart retailers are leveling up their brick and mortar business models with AR to stay ahead in a competitive market.

Cosmetics brands are leveraging augmented reality to create omnichannel strategies to power up a sorted interactive experience for consumers. By employing AR, brands could also manage their stock for minimized inventory cost while showcasing a vaster range of products to deliver more items to explore and try before they buy.

Inducing virtual cosmetics into mainstream marketing, beauty brands would drive success metrics by minimizing risks and maximizing product accessibility via game-like features.

Please consumers by addressing choice paralysis

With the rising demand for beauty tech, brands are getting their hands on the AR trends that add an interactive essence to multiple retail touchpoints beginning from researching and selecting to trials and purchase. They are now leveraging the tech to showcase categorized products without investing a huge amount

Augmented reality is powering brands to optimize the journey they are offering consumers and also decreasing the product return rates while creating a playful stimulation to try beauty products virtually. AR allows the elimination of unwanted touchpoints during virtual trials and selection to let consumers instantly test various products for quicker purchase decisions to make beauty consultation hassle-free.

Spark experimentation for a personalized brand experience

The beauty industry has been adopting AR-powered virtual makeup try-on to drive consumers emotionally. The immersive graphics and visually interactive content allow brands to educate customers on supportive services and products. Augmented reality is empowering brands to explore dimensions to share data among consumers with personalized experiences.

The interactive content blended with complimentary virtual makeup allows beauty retailers to revive an interest network to influence consumers’ purchase decisions, thus works as a connecting link to build trustworthy relationships with them.

Consumers could conveniently explore and access information about each product at their comfort regardless of privacy, space, and time restrictions. The tech empowers your consumers with a more satisfying shopping experience where they could make confident purchase decisions.

A modern marketing strategy with real-life stimulation

Beauty retailers are leveraging augmented reality and artificial intelligence to consistently continue their practices with the strong support of personalized marketing. Brands are taking advantage of the tech to build immediate interest among customers using interactive and intuitive solutions.

The implementation of this sensitive tech innovation like virtual cosmetics and AI skin analysis for real-time tracking of facial features and ultra-realistic layering are powering brands to tailor upgraded beauty products for every skin tone and face shape. To conclude with this process, the customers could immerse themselves in a personalized experience that provides them live beauty product suggestions and lets consumers analyze a range of customizable looks.


The dominance of technology within the beauty industry, be it for brands or retailers, is now extremely achievable with modern analytics powered by BeautyAR. The fact of social reality turning into a harder challenge, tech-driven innovations backed by AR is making life easier for brands and retailers to stay ahead in the competitive market.

Covering all factors from the brand experience and purchase decisions to customer satisfaction and marketing challenges, beauty would be power beauty brand marketing strategies with advanced sales journey.

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